Organizers of the European Club Cup 2008 are proposing standardization of Teams' Dress Code in major Chess Team events for the following reasons:
· A more common and suitable appearance in the sports’ market
· A more attractive picture for the MEDIA world wide
· Better information for the spectators and the arbiters in the playing halls
· Co-operation with major sports firms who may design special collection for the hundreds millions of chess players.
· Better promotion of Sponsors and Chess Organizations
· In the near future Clubs or National teams could add in the contracts with top chess players the commercial exploitation of their t-shirts.
Full press release
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